Seller Profit & Pricing Toolkit

Know exactly what you make on every sale, after Etsy and Shopify take their cut.

Most sellers price by gut feel, then find out at tax time that fees, shipping, and supplies quietly ate their margin. Etsy's listing, transaction, processing, and Offsite Ads fees add up fast, and Shopify's card fees work differently again.

The Seller Profit & Pricing Toolkit puts it all in one spreadsheet. Enter your costs once and see your real profit per order, per month, and per platform, with every fee rate kept as an input you can edit.

What's inside

• Pricing & Profit Calculator: enter materials, packaging, labour time, and shipping, then set a target margin. You get a recommended price for Etsy and Shopify side by side, plus the profit, margin, and break-even price for the price you charge now.
• Sales & Profit Tracker: one row per order, with platform and Offsite Ads dropdowns. Revenue, fees, costs, net profit, and margin calculate automatically.
• Inventory Tracker: stock on hand, reorder points, and stock value, with automatic REORDER and OUT flags.
• Expense Tracker: log costs by category (dropdowns you can edit) so they flow into your monthly totals.
• Dashboard: monthly orders, revenue, fees, costs, expenses, and net profit, plus key numbers and charts for revenue vs. profit, platform split, and costs.
• Settings sheet with editable fee rates: preloaded with the US rates from Etsy's and Shopify's public pricing pages as of November 2026 (Etsy: $0.20 listing, 6.5% transaction, 3% + $0.25 processing, 15% Offsite Ads; Shopify Basic: 2.9% + 30¢). Update them anytime your fees change.

Built to be easy to use

• Colour-coded cells. Yellow cells are for your inputs and lavender cells hold formulas, so you won't overwrite a calculation by accident.
• Labeled example data. Pink example rows show how each sheet works. Delete them and start entering your own orders.
• Frozen headers, filters, and dropdowns on every tracker, plus print-ready page layouts.
• PDF quick-start guide that takes you from download to your first real numbers in about 15 minutes.

Who it's for: Etsy sellers, Shopify store owners, handmade makers, print-on-demand shops, and anyone selling on both platforms who wants clear numbers without learning accounting software.

Format: Instant digital download (ZIP) containing an XLSX spreadsheet for Microsoft Excel, Google Sheets, or LibreOffice Calc, plus a PDF quick-start guide. This is a digital product; nothing will be shipped.

Please note: results are estimates for planning, not financial or tax advice. Fee rates vary by country, plan, and payment method, so confirm yours. This toolkit is not affiliated with Etsy or Shopify.