30-Day Creator Content Calendar Spreadsheet

Plan a month of Instagram and TikTok content you can actually film — not another vague idea list.

Most creator calendars stop at “post 5 times this week.” This spreadsheet gives you pillars with mix targets, an idea bank with hooks, a 30-day calendar with caption drafts and hashtag sets, a batch-filming planner, a weekly schedule vs. your cadence, and a performance tracker with engagement rate formulas.

What's inside

• Content Pillars: define 4–6 pillars with target %, then see planned posts and actual mix update from your calendar.
• Idea Bank: capture titles, pillars, formats, hooks, effort, and status with dropdowns — then pull winners into the month.
• 30-Day Calendar: day number, auto dates from your start date, platform, pillar, format, caption draft, hashtag set, CTA, status, and batch day.
• Posting Schedule: weekly planned counts by platform vs. your cadence targets, plus a chart.
• Hashtag Sets: reusable Instagram tag packs and TikTok keyword sets by pillar or campaign.
• Batch Filming Day Planner: shoot days, shots, props/locations, and which calendar days each batch covers.
• Performance Tracker: views, saves, comments, shares, link clicks; engagements and engagement rate calculate automatically.

Built to be easy to use

• Colour-coded cells. Yellow = inputs, lavender = formulas, pink rows = EXAMPLE DATA you delete before starting.
• Frozen headers, filters, and dropdowns for platforms, pillars, formats, and statuses (editable on Settings).
• PDF quick-start guide for a ~15-minute setup.
• Pairs with PromptStack’s Post with Purpose AI prompt pack for hooks, scripts, and captions.

Who it's for: Instagram and TikTok creators, small brands, coaches, and shop owners who want a month they can batch-film without hiring a social manager.

Format: Instant digital download (ZIP) with an XLSX spreadsheet for Microsoft Excel, Google Sheets, or LibreOffice Calc, plus a PDF quick-start guide. This is a digital product; nothing will be shipped.

Please note: this is a planning tool, not a growth guarantee. Review captions and hashtags before posting. Not affiliated with Instagram, Meta, or TikTok.